Awards / Accreditations

Whilst we live and breathe by our values we also recognise the importance of gaining industry certifications to demonstrate our values in action. 

Living Wage Employer

REAL has always been proud of how we have paid our inspirational fundraisers. We believe that having financial security contributes not just to the excellent quality of donor we recruit but creating a financially secure workplace for our amazing ambassadors leads to better retention of staff and most importantly embodies REAL's values of Respect, Ethics, Activism & Love. In 2020 REAL is proud to be accredited by the Living Wage Foundation as a Real Living Wage employer.

This commits REAL to always paying the Real Living Wage or the Real London Living Wage. You can find the current Real Living Wage here as well as a more detailed description of how the foundation works. 

Carbon Neutral

As a part of the REAL Family REAL Calling are proud to continue the tradition of being Carbon Neutral. Since 2018 the REAL Family have offset over 90tonnes of CO2.

To take this further for every 50 contacts that we make as a call centre we will plant a tree in the Amazon rainforest. Just as the tree will need to be nurtured by our planting partner we nurture our donors with our inspiring conversations.

  • 2017 CFS Carbon Neutral Org
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Corporate Member of the Chartered Institute of Fundraising

REAL calling are committed members of the CIoF. 

Accredited by the DMA

REAL Calling have been accredited by the DMA since our inception and have also completed their Data Audit along with their GDPR assessment program. 

Data & Marketing Association accreditation logo

ICO Registered

REAL Calling are registered with the ICO.

ICO Registered