Awards / Accreditations

At REAL we believe in providing our inspirational fundraisers with simply the most ethical, value driven culture to thrive in. We know that by doing this, our Fundraisers will always be empowered to recruit the right type of donors for our clients.

Award winning culture is what ensures that when nobody is listening, and it may be easier to do the wrong thing REAL Fundraisers always make the right call .

Business Culture Awards

Our company culture means the world to us at REAL and every single person who works for us will never be a statistic, they are part of our family.  We don't believe in headline slogans though, we believe in putting our values in action in every aspect of the business always.

We were delighted for everyone in our family to get recognised for the amazing culture they have built by being the first fundraising agency ever to be shortlisted as finalists in the business culture awards. The categories were for brand values and for the small business of the year (companies for 200 staff or fewer), in the latter of which we finished Runner Up. 

IN 2020 REAL is incredibly proud to be nominated as finalists for 4 categories in the Business Culture Awards. 

  • Brand, Purpose & Values
  • Small Business(less than 250 employees)
  • Corporate Social Responsibility 
  • Culture in a crisis (Less than 500 employees) 

REAL were announced winners for the Business Culture Award for Small Business 2020/21 and awarded a Highly Commended award for Brand, Purpose & Values. 

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B Corporation

“B Corporations are leaders of the global movement of people using business as a force for good. They are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability, to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.”

REAL Fundraising achieved B Corporation Status in October 2018(You can see our audit score here). We can be found in the B Corp Directory. REAL hold Best for the world status within the Customers (Charity Clients) category of the B Corp Global Movement.

As a B corporation REAL publicise both our social impact & shareholders reports these can be found here. These reports contain information on employee welfare, wages, environmental impact, social impact etc.


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Carbon Neutral

REAL Fundraising have been carbon neutral since 2018. As a part of the REAL Family REAL Calling are proud to continue this tradition. Since 2018 REAL have offset over 90tonnes of CO2.

To take this further for every 50 contacts that we make as a call centre we will plant a tree in the Amazon rainforest. Just as the tree will need to be nurtured by our planting partner we nurture our donors with our inspiring conversations.

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Living Wage Employer

REAL has always been proud of how we have paid our inspirational fundraisers. We believe that having financial security contributes not just to the excellent quality of donor we recruit but creating a financially secure workplace for our amazing ambassadors leads to better retention of staff and most importantly embodies REAL's values of Respect, Ethics, Activism & Love. In 2020 REAL is proud to be accredited by the Living Wage Foundation as a Real Living Wage employer.

This commits REAL to always paying the Real Living Wage or the Real London Living Wage. You can find the current Real Living Wage here as well as a more detailed description of how the foundation works.